金色三麥 | Shape of SUNMAI
HUEMON認為品牌應該在每一個自己的產品上擁有不可取代的個性，因為一個重要的一個線條，能讓品牌與眾不同，而Shape of SUNMAI就是要定義出金色三麥精釀啤酒的現代台灣個性，忠實展現在玻璃杯子上，釋放亞洲原創的工藝能量。

金色三麥精釀啤酒的起家由台灣的龍眼蜜煉製而成的蜂蜜精釀啤酒打響名聲，在全世界大放異彩，因此我們將蜂蜜的六角形元素定義成為SUNMAI的核心造型，同時經過洋蔥設計的新商標identity，以漢字「三」字為符碼並將歐文字體結構Flared/Spur Serif融入，我們將此品牌語言產生的輪廓細膩轉化成造型語言，讓杯子的視覺與手感都有著透過核心六角形而凸顯出的SUNMAI商標線條，潛移默化消費者的五感體驗。

Shape of SUNMAI - is designed to define the personality of SUNMAI’s original craft beer, elegantly display the hexagonal glass modern shape. SUNMAI craft beer rose by Honey Lager made from Taiwan's longan honey and have got the fame all over the world ever since. So we decided to use the hexagonal element of the unique honey as the main form language of SUNMAI, With their new trademark identity with the Chinese hanzi character "three" We transform the characteristics of the logo style into the appearance of this series so that the visual and feel of the cup are able to show off the outline of SUNMAI logomark and to influence craft-beer lover’s five senses.