Jura: the place where people unite
Client JURA
Services
Reusable Packaging Design
“紫色JURA是吉拉台灣區獨家視覺，我們想為年輕人的市場，做出獨一無二的創新 。” — 尚格酒業
"One road, one pub and one distillery might not sound like much, but here on Jura we thrive as one,"
a sentence that perfectly captures the community spirit that Jura Whisky Distillery embodies. Jura reached out to HUEMON design to create an unforgettable and repurposable packaging specifically for the moon festival in Taiwan. Wanting to express the pride and devotion to their craft, Jura requested purple as the main element of this edition of packaging.
After multiple brainstorming sessions, the initial idea to use puzzles to represent the community, collectivism, and togetherness of the people then evolved into a tear-open packaging that allows the box to turn into six individual coasters. The packaging went from something many customers would immediately throw away into something they can use as they enjoy the whisky, extending their original purpose of holding the products.
